Specific requirements for Best Beauty Photographer
LIVE026
MASTERCLASS
SEPTEMBER 20, 2026
NEW YORK | USA
BROUGHT TO YOU BY
HOSTED BY
AT THE DAVINES GROUP HOUSE IN BROOKLYN
Experience a unique educational event alongside three international leaders in the HAIRDRESSING and BARBERING industry.
Joel Torres will present a masterclass focused on haircutting, editorial image creation, and contemporary styling, sharing his artistic vision and the techniques that have led him to work on runways, advertising campaigns, and international education programs.
Simone Petinatti will showcase her approach to advanced hair coloring and lightening techniques inspired by the Brazilian Free Hands movement, combining creativity, natural-looking results, and the latest professional color trends.
Byrd Mena will take the stage with a masterclass centered on modern barbering, personal branding, and the evolution of the digital industry, blending technical expertise, urban culture, and business vision.
Each artist will deliver an exclusive 45-minute session, sharing techniques, inspiration, and real-world knowledge gained throughout their international careers. An unique opportunity to learn, get inspired, and connect with some of the most influential figures in the industry.
JOEL TORRES
Joel Torres was born in Puerto Rico and developed much of his professional career in the United States. For more than two decades, he was a key member of the TIGI International Creative Team, becoming one of the brand’s most recognized educators throughout the Americas. More recently, he has served as Director of Professional Content & Education for IGK and has also collaborated with R+Co.
Throughout his career, Joel Torres has established himself as one of the industry’s most respected educators, successfully combining strong technical expertise, high-level editorial work, and a powerful personal brand presence across social media platforms.
What truly distinguishes Joel is his exceptional ability to communicate, inspire, and educate. Beyond his technical skills behind the chair, he is recognized for transforming complex techniques into accessible, engaging learning experiences for professionals around the world.
Today, he continues to influence and inspire hairdressers globally through education, creative direction, editorial work, and international stage presentations.
SIMONE PETINATTI
Simone Petinatti is a Brazilian color specialist and educator internationally recognized for developing and promoting the Brazilian Free Hands technique, an innovative hair coloring method based on freehand application without brushes or foil. Originally developed in São Paulo in the late 1990s, the technique was later introduced to the international market through her work in the United States.
- Specialization in blonding services, balayage, and advanced color transformations.
- Extensive experience providing education and professional training throughout Brazil, the United States, and international markets.
- Creator and global ambassador of the Brazilian Free Hands method, a technique that has been commercially registered and taught worldwide.
- Professional collaborations with some of Brazil’s most respected hair industry leaders, including Wanderley Nunes, Marco Antonio de Biaggi, and Marcos Proença.
- Development of educational programs, seminars, and masterclasses focused on hair color, lightening techniques, and creative color application.
Throughout her career, Simone has built a reputation for combining technical precision, artistic vision, and innovative approaches to modern hair coloring. Her educational programs emphasize natural-looking results, personalized color placement, and contemporary salon techniques that empower professionals to elevate their craft.
Today, she continues to inspire hairdressers around the world through international education, stage presentations, and advanced color training, making her one of the most recognized advocates for creative color innovation in the professional beauty industry.
BYRD MENA
Byrd Mena is the founder of SharpFade, a brand launched in 2015 that became one of the most recognized platforms for promoting barbers and educational content across social media.
He was one of the pioneers in popularizing online barber
battles, bringing barbering competitions to Instagram long before they became mainstream. He is also the creator of Rise of Hair, an innovative event concept that blends barbering, hairdressing, fashion, and education.
Throughout his career, Byrd Mena has distinguished himself not only as a barber, but also as a talent promoter, community builder, event host, and brand strategist. His influence extends beyond technical barbering, playing a significant role in shaping the visibility and modern culture of the international barbering industry.
Within the sector, he is often regarded in a similar category to figures such as Jay Majors—professionals who have helped elevate and expand the global barbering movement through education, media, events, and community development.
His involvement in numerous international projects and events alongside renowned artists such as Joel Torres and Simone Petinatti further reflects his relevance and impact within the professional beauty and grooming industry.
